At Rs 20k, it is not the sole contender for the segment crown, but the invitation-based purchasing system for something like One Plus 2 or a Xiaomi Mi4 allows the Moto X Play to run away with the competition.
The concerns regarding the leather durability and omissions of the plastic back panel will surely come to haunt LG. Combine all this with an asking price of Rs ~50,000 and the lurking news of touchscreen issues, LG has pretty much a hot potato on its hands!